TIME

SESSION

LECTURE TITLE

May 6, 2009

18:30

Registration and Welcome Reception

May 7, 2009

7:30

Registration

8:30

Dr. Emilio Pozzi, President, ISE and Dr. Julian Stanculescu, President, Juviden

Welcoming Notes

8:45

Christophe Dubi, Sports Director, International Olympic Committee

Plenary Lecture: Organization of Olympic Games

Session I - LEADERSHIP, ORGANIZATION AND ADMINISTRATION

Chair: Lisa Delpy Neirotti, Professor, George Washington University

9:15

Lisa Delpy Neirotti, PhD, Associate Professor, George Washington University

The Art and Science of Managing Sport Events and Organizations

9:40

Angelo Paris, Director, Milano Expo 2015 Planning Committee

Olympic Games and International Exhibitions: a Comparison in Light of Best-Practice Sharing

10:05

Claude Stricker, PhD, Executive Director, AISTS

Sports Leadership and Management for Modern Sports in a Global World: the Educational Perspective

10:30

Break

10:45

António M. Vicente (P), Catarina R. Fernando, Hélder M. Lopes, Fernando F. Almada

Micro Versus Macro Management - It Is not a Problem of Size but of the Strategies that Should Be Used

Session II - MARKETING

Chair: David K. Stotlar, PhD, Director, School of Sport and Exercise Science, University of Northern Colorado

10:55

David K. Stotlar, PhD, Director, School of Sport and Exercise Science, University of Northern Colorado

Using Best-Worst Scaling in Sponsorship Selection: the Case of LG Electronics

11:20

Scott Suprina, VP, Seating Solutions

New Trends in Direct Marketing: A Case Study

11:45

Dan Sweeney, PhD, Assistant Professor, University of Arkansas at Little Rock

Assessing Customer Perceived Value In a Spectator Sport Setting

12:05

Lynn L. K. Lim, PhD, Michael P. Farrar

Marketing Practices and Future Technological Implications of Grand Prix Races

12:15

Lunch

13:15

Guy Masterman, Head of Sport Sciences & Director, UK Centre for Sport & Event Res, Northumbria Univ.

The Importance of Sponsorship Fit & Function

13:40

Roberto Herval, Senior Director TV Rights, SPORTFIVE GmbH & Co. KG

Revenue Models in Brazilian Football

14:05

Matthew S. Roberts (P), Susi Thorimbert

Advertising During the Olympic Games - Is it Worth it?

14:15

Tommasina Pianese

Introducing Brand Extension Strategy In Sporting Teams: Opportunities And Challenges

14:25

Tzu-Yin Kuo (P), Josephine Tay

Motives and the Consumption Behaviors of The S-League Spectators

Session III - LEGAL ISSUES

Chair: Juan de Dios Crespo Perez, International Sports Lawyer

14:35

Juan de Dios Crespo Perez

Breaching of Contracts: Issues, Implications and Solutions

15:00

Jonathon Davidson, Managing Partner, MAC Davidson Legal Consultants

The Legal Status of a Sportsman’s Image Rights

15:25

Break

16:05

Norman Wain, VP, Corporate Legal Affairs, Assistant General Counsel, Finish Line

Staging Successful Events - Legal Concerns vis-a-vis Staging & Promoting Events

16:30

Dubravka Aksamovic, PhD

Good Governance in Sport with Special Consideration to Corporate Governance of Sport Organizations- A Comparative Approach

17:00

Olympic Museum Tour and Group Dinner

May 8, 2009

7:30

Registration

Session IV - EVENTS AND FACILITIES MANAGEMENT

CHAIR: Julian Stanculescu, President, Juviden

8:30

Jim Brown, Executive Director, Competitions, FIFA

The Role of Sport in Event Management - A Governing Body as Event Organizer

8:55

Bob Stiles, Vice President of Games Services and Management, Sochi 2014 Organizing Committee 

Evolution of Olympic Events Management over the Past 15 Years

9:20

Emilio Pozzi, President, International Sports Events

Improving Overall Facility Management through International Events

9:45

Donna de Haan (P), Glyn Harding

Credit Crunch and the Postcode Lottery, Village Life at the Paralympics

9:55

Keith Jakee (P), Martin Kenneally

Scheduling Slots and Sports League Objectives: An Empirical Analysis of the Australian Football League

10:05

Nico Schulenkorf (P), Deborah Edwards

Combining Economic and Social Benefits of Sports: Innovative Sport Event Management in Sri Lanka

10:15

Break

10:30

Cindy Yim

A Stock Market of People: ‘Direct Impact Economics’ Changes the Dynamics of Professional Sports

10:40

António M. Vicente (P), Catarina R. Fernando, Hélder M. Lopes, Fernando F. Almada (P)

Economic Assets in Sport - Capitals, Exchange Rates and Revenues

10:50

Bernardo Pires Domingues (P), Rafael Maranhão

The Internal Venue Allocation Process at The FIFA World Cup - The Case of Brazil 2014

11:00

Franco A. Melfe, António C. Marques (P)

Team Performance In Football - Evidence From a Dynamic Panel Data Analysis

Session V - MEDIA and COMMUNICATIONS

CHAIR: Cristiano Carlutti, VP Remarketing Project, Fiat Group

11:10

Cristiano Carlutti, VP Remarketing Project, Fiat Group

Media Operations: Integrated Planning of Services for a Key Stakeholder

11:35

Alex Balfour, Head of New Media, London 2012 Organizing Committee

How Digital Media is Changing the Way the World Communicates

12:00

Lunch

13:00

Richard Bunn

TV Rights – What is the Future?

13:25

Wolfram Klug, Head of Technology, International Basketball Federation

Digital Technology and Free Content

Session VI - TECHNOLOGY AND TRENDS

CHAIR: Claude Stricker, PhD, Executive Director, AISTS

14:15

Carsten Florstedt, CEO, Datenverarbeitungs & Computervertriebs GmbH

IT Solutions for a Successful Sport Event

14:40

Jean-Marie Ayer, World Taekwondo Federation

e-Coaching

15:25

Break

Session VII - OLYMPICS: INTEGRATING SUCCESS

CHAIR: Emilio Pozzi, President, International Sports Events

15:40

Jean Pierre Martens, Head of Information Management, Dutch National Olympic Committee

Information and Technology Knowledge Management

16:25

Emilio Pozzi, President, International Sports Events

Complexity and Advantages of Organizing Olympic Games

16:50

Moderators: Emilio Pozzi and Julian Stanculescu

Panel Discussion

17:30

Final Remarks